Book Review: "Yawning at Tigers"

Yawning at Tigers: You Can't Tame God So Stop Trying by Drew Dyck, managing editor of Leadership Journal explores two vital aspects of the character of God - His dangerous power and

indescribable love.  Dyck tackles significant theology concepts in a relatable fashion, seeking to explore the truth of the Bible rather than just personal feelings.  He includes many personal examples to highlight the truths of God's Word.  The first half of the book highlights the power and holiness of God, while the last half of the book focuses on the amazing love of God. 

It is my opinion that we have lost our perspective on the holiness of God in our generation.  However, many books that seek to restore the place of God's holiness tend to diminish or ignore the reality of God's love as nothing more than emotionalism.  The other side of that spectrum are those works which elevate the love of God at the expense of His holiness, making Him little more than a good pal.  Dyck manages to hold these two qualities in excellent balance throughout this book.  He reminds us well that head knowledge of who God is remains vital for us as believers, but it matters little if we know nothing of God Himself and His love. 

I was pleasantly surprised by Yawning at Tigers and would highly recommend it to anyone.



Disclosure of Material Connection: I received this book free from the publisher through the BookLook Bloggers <http://booklookbloggers.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: Christian Faith in the Old Testament

New Testament scholar Gareth Lee Cockerill's book Christian Faith in the Old Testament: The Bible of the Apostles provides the reader with an overview of the lessons learned from the characters of the Old Testament as well as examining the patterns and shadows of new covenant salvation that appear throughout the Old Testament.  More than just a book of helpful breakdowns on the sections of the Old Testament, Cockerill also includes an abundance of charts and graphs which drive home the principles even better, especially for those who may be more visual learners.

Coming from a New Testament scholar, I did expect the book to be "heady" - something more appropriate for a seminary classroom.  Rather, I found Christian Faith in the Old Testament to be very readable considering the subject matter.  It is deep enough for a serious student, but easy enough reading for any layperson interested in getting a better handle on the Old Testament, where Christians tend to spend little time.  I believe this book would be perfect for a church group or Sunday school class interested in an overview of the Old Testament.

If I had one criticism of the book, it would be its scope.  It provides an overview of the Old Testament, highlights life-lessons of faith and obedience learned through the Old Testament, as well as examining the typology used in pointing to Jesus.  If it was an overview that focused on hints of the new covenant, I feel it would have been a more powerful read and I would give it a full five stars.  All that being said, it is a valuable resource for any Christian eager to better understand the Old Testament - well worth it!

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Review: "The Risky Gospel"

The Risky Gospel: Abandon Fear and Build Something Awesome by Owen Strachan

In The Risky Gospel, Owen Strachan calls us to live a larger Christian life by setting aside our fears and stop clinging to our comfort zones.  He begins by opening our eyes to see beyond the stressful daily grind of life to focus on living for something larger than ourselves - the Kingdom of God.  He leaves behind the theory of living a bigger life and explores practical issues of life such as building our faith, investing in our families, using our careers for the Kingdom, going deeper in our church relationships, and being a witness for Christ in all

areas of life.  This is not a book about living a happy and healthy life and finding your purpose.  It is a call to rise above an apathetic Christian life.  Granted, there are a lot of books coming out on this issue, but right now it is not an issue that can be overstated.

Personally, I think the standout book in this thinking is Radical by David Platt.  For as excellent as that book is, I feel like it raises the bar a little too high for most Christians.  Everyone loved reading it, but how many are actually living it.  The Risky Gospel may prove to be a better and more practical starting point for most.  Before we worry about living radically in the world, most of us would do well to wrestle with living everyday life at home and at work with Kingdom intentionality.  This book is a worthwhile read, but would be even better served as we work through applying its principles to our lives.  

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: The Spiritual Mentor

The Spiritual Mentor by Jim Grassi sounds the call for Christian men to get off the sidelines and actively begin discipling/mentoring one another to grow in the Lord.  Grassi uses Scripture, personal examples and anecdotes to highlight the need for and principles of spiritual discipleship.  While there are many principles that can be applied in a variety of settings, the reader should be aware that this is specifically written to address men.  The Spiritual Mentor calls men to relate to one another in such a way that spiritual maturity is encouraged and involvement in the Great Commission is the result.

I was drawn to this book as I have been searching for good resources on spiritual mentoring and discipleship.  There has been a surge of books as of late promoting the need for intentional discipleship among Christians.  This is much needed, especially as we move away from the self-concerned Christianity of the 1980's and 1990's.  As far as addressing the need for more discipleship and the principles of discipleship, The Spiritual Mentor does not really bring anything new to the conversation.  Some issues are addressed in a way that maybe men can understand better, such as examples ranging from being a fishermen to the training of NAVY SEALS.  However, it falls short of stating truths not already put forth in other works.  Also, it fails to give any real concrete helps regarding how to actually go about mentoring or discipling someone.  There are countless invitations to visit his web site for resources.  However, I wouldn't want to spend $17 on a book that only points me to a web site where I can freely access the information.  Any specific helps should have been included in the book, and would have made it an extremely valuable resource.  The content of the book is very good, it just isn't new and isn't very specific.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: STIR by Mindy Caliguire

STIR: Spiritual Transformation in Relationships by Cindy Caliguire examines three stages of spiritual development in the life of a Christian and how different levels of relationships play a role in helping people move to the next level of spiritual maturity.  Caliguire often refers back to in house spiritual growth research done at her home church of Willow Creek Church near Chicago.  She looks at the growth stages of learning

together, journeying together, and following together and what a person needs in each level, as well as what is needed to move to the next level of maturity.  However, where many spiritual growth books can be taken to be nothing more than "me and Jesus and nobody else matters," Caliguire adds the vital element of the need for us to be in relationships with other believers to help each other move from learners to become people who help disciple others.

STIR is a helpful resource in adding to the spiritual growth conversation.  Aside from just being philosophical in nature, Caliguire gives some helpful and practical tools to implement in spiritual relationships.  There is a lot of positive things that can be taken away from this book.  However, I struggle with giving it a final "rating."  Much of the content would lead me to give it four stars.  But from some of the authors quoted (such as Dallas Willard, someone I cannot necessarily endorse), and many of the spiritual direction resources recommended at the end of the book leave me wanting to give the book two stars.  I was excited to explore some of the recommended resources she provides, but just a few clicks online left me browsing through resources that promote Buddhism.  This is a concern that plagues far too many spiritual development books and resources for some reason.  All I can say is that STIR ends up being a helpful book, but one that will require much caution and discernment in exploring its resources.  So, I guess I will split the difference and give it three stars.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: "Jesus on Every Page" by David Murray

Jesus on Every Page: 10 Simple Ways to Seek and Find Christ in the Old Testament by David Murray is a book that every Christian would do themselves a favor by reading.  For many Christians, the Old Testament seems lifeless, irrelevant, and cumbersome.  We can find ourselves wondering what we are supposed to get out of it.  Sure, there are those nice stories scattered throughout, but what about all the other stuff?  The countless laws?  The dimensions of the tabernacle?  The strange prophecies?  It can almost seem

puzzling that the New Testament believers used the Old Testament to prove that Jesus was the Christ and that Jesus Himself said that the Old Testament was all about Him!  David Murray takes the reader on a journey through the Old Testament to prove that the Old Testament is really about Jesus.  He begins with Creation and moves on to explore Old Testament characters, the Law, the historical books, the prophets, the types and shadows, the covenants, the Proverbs, and the poetic books and helps the reader to understand how each of these serve to point us to Jesus, and not just outdated laws or nice moral lessons.

The book sounds like it would be a heavy, seminary-level type of book.  In some ways, it is.  However, Murray has written this book with the everyday Christian in mind.  While the subject matter is highly academic, it is not written for the scholar.  The book is very readable and Murray brings a refreshing openness to his own journey in seeing Christ in the Old Testament.

I believe anyone who reads this book will gain a new love for the Old Testament, as well as a greater love for Jesus Christ.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: NIV Worship Together Bible

The newest "specialty Bible" on the market is the NIV Worship Together Bible by Zondervan Publishers.  This Bible features lyrics to some of the most popular worship songs, along with a related Scripture verse to the song.  There is also a short article on the background behind the song, with a "Selah" section, inviting the reader to a personal reflection in response to the song.  There are also simple chord charts for 20 worship songs including 10,000 Reasons, Blessed Be Your Name, Open the Eyes of My Heart, and Our God. There is an essay dealing with the topic of music as a form of worship, as well as a Scriptural index of songs.

I was excited when I first saw this Bible and was eager to see what it contained.  I have to admit, I was a little less than thrilled.  There are so many "specialty Bibles" on the market, I can't help but feel like a Bible like this should really be worth while.  For an evangelist, Ray Comfort has put out a wonderful example in The Evidence Bible.  For me, that has set the standard for a "specialty Bible."  While I enjoyed the essay on the purpose and history or worship music, I feel there are other issues that could also have been included.  As for the lyrics and chord charts, those don't justify spending $35 on a whole new Bible, especially when this Bible really seems geared toward worship leaders who probably already have the chords and lyrics to all these songs.

The best part about this Bible is the reflections and backgrounds to the songs.  That is a valuable resource.  However, I feel like one glaring feature has been neglected with this Bible.  On the back cover, there is a great quote from Jack Hayford stating, "Worship changes the worshiper into the image of the One worshiped."  If this Bible could have been filled with various quotes like that, then we would have something special.  Additional essays would have been a benefit, as well, perhaps dealing with physical expressions like clapping or raising hands.  Maybe even something addressing the balance of proper emotional expression as opposed to emotionalism.

Not to be mean, but it feels like this Bible was planned in about a week.  There are other features that would make this Bible worth the investment.  As it stands now, I don't think it is worth $35 if you already have a Bible.  

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Book Review: Open by Craig Gross

OPEN: What Happens When You Get Real, Get Honest, and Get Accountable by Craig Gross

Craig Gross, creator of x3Watch, has added to the conversation on accountability in his new book, Open.  The book is neatly broken down into three sections.  The first section deals with why we all need accountability in our lives.  Then he discusses what accountability is and what it is not.  Then he addresses basic principles on how to get the most out of accountability relationships.  The book is an easy read and is filled with real life stories of people who failed for lack of accountability, as well as examples of how

accountability has been used to change lives.  The reader should be aware that, because of Gross’ primary ministry of dealing with sexual sin, some of the subject matter may not be appropriate for all readers.  Though he never gets anywhere near graphic, you still may not be comfortable allowing your junior high children to read it before you have read it first, at least.    

I was very curious about what this book would be like.  Accountability seems to have been a Christian buzz word in the 1990’s in response to Promise Keepers.  However, I think a lot of people were ultimately let down by the accountability boom of the 90’s.  It became little more than legalism in disguise.  Or, asking generic enough questions to never really address issues.  If serious issues were discussed, they were met with “I know what you’re going through.”  Certainly, this was still a positive season for men in the Church.  However, these groups never really addressed the heart issues behind sinful behaviors.  Craig Gross is inviting people to true and deep accountability where we not only deal with external behaviors, but also address the heart issues behind those actions. 

Because of the nature of Gross’ ministry, it seems like he wanted to make this book something that could help Christians and non-Christians alike.  In the end, what was left out was the need for the power of the Holy Spirit to set us free from sinful and addictive behaviors.  If he added that element, this would have been a home run book.  Everything he covers is useful and practical and fills in the gaps left empty in the accountability structures of the 1990’s.  But if the reader takes the principles of this book and adds the element of the Holy Spirit and spiritual disciplines, I believe this is a book that could revitalize accountability relationships in the Body of Christ.

Before reading this book, I wasn’t really familiar with Gross or his ministry.  This review is based only on the content of this book.  I do not know enough to give any positive or negative comment on Gross or his ministry.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Review: Sherlock Holmes and the Needle's Eye

SHERLOCK HOLMES AND THE NEEDLE’S EYE by Len Bailey

Len Bailey tackles an ambitious concept of combining Bible study and the classic character Sherlock Holmes.  In Sherlock Holmes and the Needle’s Eye, Holmes and Watson gain access to a time machine and are sent on a series of time traveling adventures for a mysterious client to explore ten of the Bible’s “ultimate mysteries.”  The mysteries include why Ahithophel hangs himself, what Jesus writes on the ground

in the account of the woman caught in the act of adultery, what is the “more opportune time” that Satan was waiting for to tempt Jesus again, why David selected five stones when he fought Goliath, and others.   

I was both eager and reluctant to read this book.  I love the Bible and I enjoy Sherlock Holmes.  Combining the two could easily have been a stroke of genius or a disaster.  Bailey pulls this off very masterfully.  The book is arranged to be read as either a Bible study or as a novel, allowing the reader to wrestle through the mysteries along with Holmes and Watson.  Bailey does an excellent job of allowing, as much as possible, Scripture to provide its own answers to these mysteries.  Along the way, excellent Bible study methods are put on display.  Some of the mysteries aren’t very challenging, while others force you to wrestle.  Not only does Bailey stay faithful to Scripture, he also does justice to the characters of Holmes and Watson, creating a believable Sherlock Holmes mystery.  Sherlock Holmes and the Needle’s Eye is worth the read if you are looking for a fun and educational book.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Review - Persecuted: The Global Assault on Christians

A modern-day Foxe’s Book of Martyrs is what I would call Persecuted: The Global Assault on Christians by Paul Marshall, Lela Gilbert, and Nina Shea.  This book highlights reported cases of religious persecution happening in our world today.  We can easily dismiss persecution against Christians as something of history – back to the Romans, lions, and crosses.  However, it is reported that there have been more Christian martyrs in the past hundred years than in the past two-thousand years combined.  Marshall,

Gilbert, and Shea take the reader on a region by region, country by country case study of persecution ranging from political, economic and relational persecution resulting in starvation, imprisonment, torture, and death in places  such as China, North Korea, Russia, India, Turkey, Iran, Egypt, and other countries around the world.

If you read this book expecting the same emotional depth as Foxe’s Book of Martyrs, you will be somewhat let down.  It reads more like a newspaper report, filled with facts and names and places.  At first, I was disappointed by this, but I realize that for reasons of security, as well as making the point, this may have been the most necessary means of retelling what is happening to our brothers and sisters in Christ around the world.  This is not a quick, light read.  It can, at times, feel a bit academic.  However, just like Foxe’s Book of Martyrs, I believe every Christian owes it to themselves to know the stories of what our brothers and sisters are facing around the world on a daily basis.  May this serve as a call for us to pray on their behalf and not take our freedom for granted.  This book is a resource that I know I will return to often.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Gods at War by Kyle Idleman

Gods at War is the latest book from Kyle Idleman, bestselling author of Not a Fan.  Idleman works through a variety of issues that hinder us spiritually and calls them for what they are – not struggles, but idols that we worship.  From entertainment to romance to success and to self, few stones are left unturned in this book. 

Having not read Not a Fan, I was pleasantly surprised by Idleman’s writing style.  He covers heavy issues while maintaining a lighthearted feel.  Never does this negate the seriousness of the topic at hand.  Each chapter is an engaging blend of personal examples and examination of Biblical passages.  And this book wins my award for the best footnotes ever put to print!

I read this book without any personal agenda to like or dislike it.  While I would not put it in the ranks of the best books I’ve ever read, I can say that I am very glad that I did read it.  There were multiple times throughout the book where he uncovered an idol that was in my life.  I was very convicted as he explained why these sins and struggles are truly an issue of idolatry in me.  I think this book provides a needed point of self-examination for believers to help us see the seriousness of things that we tend to dismiss as unimportant.  But the beauty of Idleman’s writing style is that the book does not aim to shame or condemn us for the idols we have allowed into our lives.  Rather, he speaks the truth in love and calls us to abandon these idols to embrace Christ alone as the Lord over our hearts.

Rating: 4/5 stars

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

God's Not Dead: Evidence for God in an Age of Uncertainty

GOD’S NOT DEAD: Evidence For God in an Age of Uncertainty

We live in an age filled with skepticism.  Sadly, many believers ignore the need to head the call of Scripture to “always be ready to give an answer for reason for hope that is in you.”  Skeptics in our day are continually seeking to wage new and increased attacks on the faith.  As great as works like Mere Christianity are, they alone do not help us deal with the newest assaults on faith in Christ.  In God’s Not Dead, author Rice Broocks addresses the current attacks on religion waged by people like Richard Dawkins.  Broocks establishes evidence for God from the realms of philosophy, science, history, and theology.  The does a wonderful job of addressing tougher issues such as the dilemma of good and evil, as well as addressing the idea that religion has done more harm than good throughout history. 

It can be easy for an average person like me to shy away from deep and heavy apologetics books.  I read plenty of them in college and seminary and finished them with more of a headache than a confidence to handle questions and objections.  God’s Not Dead is not a dead apologetics book!  It does a wonderful job of addressing the issues in a way that any reader can follow and comprehend with confidence.  For anyone serious about being ready to defend the faith against the latest swarms of attacks, I would highly recommend this book.  But I would also recommend this book for any believer to help establish their own faith as one that is based on evidence and not just a blind leap of faith.    

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Pursuing Justice by Ken Wytsma

PURSUING JUSTICE: THE CALL TO LIVE AND DIE FOR BIGGER THINGS by Ken Wytsma

Justice is an issue that has fallen victim to extremes.  Many conservative Christians have ignored it altogether, while many liberal Christians have turned it into the Social Gospel.  In Pursuing Justice, Ken Wytsma fights for the Biblical call for justice in our world and reveals the place of the poor and oppressed in the very heart of God.

I have to admit that I started this book with certain assumptions about how I would respond.  I thought it would be a liberal-based guilt trip about how terrible I am for having nice things while people around the world have nothing.  This book was none of those things.  While I may not agree with 100% of what the author said, I admit that I couldn’t this book down!  I saw Scriptures that I has ignored or glossed over for years.  Instead of making the reader feel guilty, Ken Wytsma simple seeks to provide education about the injustices in our world, and how some of our efforts to help may make us feel better, but only make problems worse for those who suffer.  This is a powerful book and I would encourage every Christian to read it with an open heart.  Yes, you will feel challenged, but more than that you will be educated and inspired to action – not out of guilt, but out of love for God and people. 

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Unglued Devotional by Lysa TerKaust

UNGLUED DEVOTIONAL by Lysa TerKaust

Lysa TerKaust guides the reader through “60 days of imperfect progress” as she reflects her personal journey towards keeping her emotions in check.  Each day’s reading starts with a Scripture reading, a thought for the day, the devotion itself, then a closing prayer.  It is one of the easiest devotionals I have read.  Each day presents one aspect of truth about what is happening behind our emotions.  While this book is written for women, men can also stand to gain from considering some of the author’s reflections.  The reader should be left with the ability to show themselves the same grace and patience shown to them by God.

Overall, I’d say this is a unique devotional filled with honest reflections.  It is easy to read and filled with light-hearted moments.  While not a deep theological work, it still covers some of the basic theological issues behind our unhealthy emotions.  One drawback to the format of the book, though, is that a reader may lose interest before the book gets into “meaty” issues.  I think it may have been more effective as a workbook. 

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”